The Effect of Advertisement Type, Brand Typicality and Need for Cognition on Attitude toward Advertisement Intention - Focused on Outdoor Apparel Brands -
نویسندگان
چکیده
منابع مشابه
The effect of advertisement choice, sex, and need for cognition on attention
• Advertisement choice is a recent phenomenon where online viewers selectively expose themselves to certain types of content (Eagly & Chaiken, 1993; Jonas, Schulz-Hardt, Frey, & Thelen, 2001). • Contemporary work found that choice led to more positive attitudes about a product (Schlosser & Shavitt, 2009) because of more positive attitudes about the company providing the choice. • Additionally, ...
متن کاملThe effect of personality, attitude, trust and brand equity on the purchase intention of sporting goods brands
The purpose of this study was to determine the effect of personality, attitude, trust and brand equity on the purchase intention of sporting goods brands. The statistical population of this study consisted of all consumers of sporting goods brands in Tehran. 386 Consumers of sporting goods brands using the convenience sampling methods completed the scales of Jones et al. (2009) brand personalit...
متن کاملinvestigating the effect of motivation and attitude towards learning english, learning style preferences and gender on iranian efl learners proficiency
تحقیق حاضر به منظور بررسی تاثیر انگیزه و نگرش نسبت به یادگیری زبان انگلیسی، ترجیحات سبک یادگیری و جنسیت بر بسندگی فراگیران ایرانی زبان انگلیسی انجام شد. برای این منظور، 154 فراگیر ایرانی زبان انگلیسی در این تحقیق شرکت کردند. سه ابزار جمع آوری داده ها شامل آزمون تعیین سطح بسندگی زبان انگلیسی آکسفورد، پرسشنامه ترجیحات سبک یادگیری براچ و پرسشنامه انگیزه و نگرش نسبت به یادگیری زبان انگلیسی به م...
Investigating the Impact of Outdoor Advertisement on Cinema attendance in Tehran, Based on AIDA Model
Given the importance and impact of advertising on audiences, as well as the importance of the film industry and its undeniable role in the promotion and dissemination of culture, this research has been carried out. The purpose of this research was to investigate the effect of outdoor advertising techniques in movies (billboards, posters and bus banners) on the cinema attendance in Tehran based ...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Journal of the Korean Society of Costume
سال: 2016
ISSN: 1229-6880
DOI: 10.7233/jksc.2016.66.8.001